Case Study: How Tinder Uses Psychology to Increase the Completion Rate of the Registration Funnel

In this case study, you'll discover:

  • A step-by-step analysis of Tinder's top-notch registration process;
  • What factor accounts for two-thirds of the overall customer experience (CX); and
  • The single thing that can ruin the whole experience with your product.

As the famous Meat Loaf song goes: 

“And I would do anything for love,

I'd run right into hell and back…”

Now it’ll be stuck in your head for a while. You're welcome. 

These days, things are a bit less romantic than a Meat Loaf tune. All you have to do is download Tinder and you’ve got a whole menu of men and women offered to you on a silver platter. Just swipe left or right. Perhaps this is why love songs have been kinda lame as of late. Anyways…

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