Case Studies

Case studies and examples of behavioral economics applications from marketing, sales, and other areas. Discover ground-breaking ideas and fascinating solutions.

List of 63 Articles

Behavioral economics solutions that brought a three times more candidates

Sales & Conversions
Case study by Kristina Radova

Case Study: A Telco Giant Changed Job Ads Using Behavioral Insights and Attracted 3x More Candidates

How Behavioral Economics Helped a Food Company Generate 750,000 New Customers

Consumer Behavior
Case study by Behave

Case Study: How Behavioral Economics Helped a Food Company Generate 750,000 New Customers

Optimised an Online Delivery Subscription Service

Case Studies
Case study by Dectech

Case Study: How Deliveroo Tested and Discovered a Successful Subscription Business Model

Netflix nudges us to decide easier and faster

Sales & Conversions
Case study by Oliver Simko

Case Study: How Netflix Makes You Choose with Ease and Increases Your Screen Time

How Curaprox Should Use the Decoy Effect to Get Customers to Buy More Expensive Toothbrushes

Case Studies

Case Study: How Curaprox Can Use the Decoy Effect to Sell More Expensive Toothbrushes

How to design complex behavioral interventions when everything seems to be stacked against you.

Case Studies
Case study by Helena Rubinstein

Case Study: How Heineken Reduced Drunk Driving With 4 Behavioral Interventions

Modifie messaging to increase intention to buy

Case Studies
Case study by BEworks

Case Study: A Cosmetics Giant Modified its Messaging, Increasing the Intention to Buy by 128%

Case Study: How Tinder Uses Psychology to Increase the Completion Rate of the Registration Funnel

Case Studies

Case Study: How Tinder Uses Psychology to Increase the Completion Rate of the Registration Funnel

How Peloton Became the Netflix of Fitness

Case Studies
Case study by Nir Eyal

Case Study: How Peloton Used Science to Create a Habit That Keeps Customers Coming Back