Case Study: A Cosmetics Giant Modified its Messaging, Increasing the Intention to Buy by 128%
In this case study, you’ll discover:
- How to go beyond what customers are able to convey;
- How to write a message that is easier to comprehend and is more trustworthy;
- Why allowing customers to tailor products to their needs backfired; and
- What scientific methods to use to answer the question: are the new taglines any better than those we currently use?