Case Study: A Cosmetics Giant Modified its Messaging, Increasing the Intention to Buy by 128%

Modifie messaging to increase intention to buy

In this case study, you’ll discover:

  • How to go beyond what customers are able to convey;
  • How to write a message that is easier to comprehend and is more trustworthy;
  • Why allowing customers to tailor products to their needs backfired; and
  • What scientific methods to use to answer the question: are the new taglines any better than those we currently use?

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