Case study: Babyark Used Science to Determine the Right Features and Pricing for Their New Product

Case study: Babyark Used Science to Determine the Right Features and Pricing for Their New Product

In this case study, you’ll discover: 

  • What the best research tools are for defining value proposition;
  • What barriers you need to overcome when launching a new product line on a fairly saturated market;
  • How to reveal what's important for customers without asking them; and 
  • What errors do inexperienced customers make and how you can help them overcome them.

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