Case study: Babyark Used Science to Determine the Right Features and Pricing for Their New Product

In this case study, you’ll discover: 

• What the best research tools are for defining value proposition;
• What barriers you need to overcome when launching a new product line on a fairly saturated market;
• How to reveal what's important for customers without asking them; and 
• What errors do inexperienced customers make and how you can help them overcome them.