Videos on Behavioral Economics in Business
Video case studies and presentations from top experts on behavioral economics and consumer psychology
List of 14 Videos
Case Study: How to Prevent Injuries in Factories With Behavioral Science?
Who would believe that painting a glove could increase safety at a factory? Sam Tatam illustrates how a shift in design led to improved workers' safety.
How to Engage Your Audience With a Gamification Design Approach
Oliver Simko explains why people invest so much time into playing games. Then he sheds light on how marketing and communication can adopt these principles to retain consumer attention.
Case Study: How to Get People to Pay on Time With Behavioral Science?
By decreasing the perceived effort, it is easier to encourage people to complete a task. Sam Tatam explains how a simple nudge increased on-time payments.
Case Study: How Small Changes in Rewards Led to a 43% Increase in Employee Productivity
Are cash incentives adequate to increase productivity at work? Tim Houlihan reveals surprising underlying factors which lead to employee motivation.
Case Study: Gamified Campaign in Slovakia for a Hospital
Hospitals are often associated with the word 'serious’. However, Oliver Simko shows us how a hospital in Slovakia employed gamification to increase doctor applications and spread awareness.