Videos on Behavioral Economics in Business

• with Jez Groom

Jez Groom takes you through Cowry Consulting's award-winning case study on using behavioral science in Aegon's Personalised Pension video. It offers a wealth of information for retention, transformation, marketing, and UX teams.

• with Nuala Walsh

"We take memory for granted. Cognitive decline is something that is going to affect everyone. We forget that it is going to hit our consumer base as well." In this video, Nuala Walsh explains how to make your brand catch onto your customers' memory.

• with Lea Karam

Lea Karam explains the need to leverage AI to augment existing data to get as close as we can to human behavior. Watch this video to learn about the AI and behavioral toolkit for your business and get a 360 degrees view of your consumers.

• with Rachel Altmann

Rachel Altmann walks you through the challenges of upselling to the premium package and the reasoning behind why customers don't opt out of their current packages. Later, she suggests upselling strategies.

• with Torben Emmerling

Torben explains how users are uncertain in decision-making because of multiple choices presented to them.