Product Design

A single change in design can increase a product’s success among the target group just by understanding how customers use it. Observe and be inspired.

List of 14 Articles

3 things the dating app nails from a psychological perspective that insurance companies can adopt.

Case Studies

Case Study: Tinder’s Online Sales Funnel and 3 Things Insurance Companies Can Learn from It

The Behavioral Economics Behind Uber’s Customer Experience

Customer Satisfaction

Case Study: How Uber Improves Customer Experience by Giving Users a Feeling of Control

with Jez Groom

Case Study on Award-Winning Innovation: Aegon’s Personalised Pension Video

How Uber Uses Psychology To Improve Customer Experience

Customer Satisfaction

Case Study: How Uber Designed Its Entire Customer Experience Around One Key Behavioral Insight

The psychology behind IKEA's stores

Product Design

Case Study: How IKEA Uses the Endowment Effect and Choice Architecture to Increase In-Store Sales