Case Study: How Uber Improves Customer Experience by Giving Users a Feeling of Control

In this case study, you’ll discover:

• Why a sense of control is important for the best possible customer experience;
• What Uber does to make their customers feel in control from the beginning to the very end of their journey;
• How you can adopt Uber’s strategy and improve your customer experience; and 
• The biggest uncertainty your customer can feel and how removing it can boost your sales.