Case Study: How Uber Improves Customer Experience by Giving Users a Feeling of Control

The Behavioral Economics Behind Uber’s Customer Experience

In this case study, you’ll discover:

  • Why a sense of control is important for the best possible customer experience;
  • What Uber does to make their customers feel in control from the beginning to the very end of their journey;
  • How you can adopt Uber’s strategy and improve your customer experience; and 
  • The biggest uncertainty your customer can feel and how removing it can boost your sales.

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