Case Study: Maritz Used Psychology to Achieve a 3-fold Increase in Customer Referral Program Conversion
In this case study, you’ll discover:
- What prosocial referrals are (and why they help you get more business);
- The tests used by Maritz and the process that leads to a 3x conversion increase;
- Real-world examples that use prosocial elements within their referral and marketing processes; and
- Suggestions on how you can benefit from prosocial referrals, regardless of how small your marketing budget is.