Introduction to BE

Uncertainty, loss aversion, reciprocity… These and other principles directly influence customer decision-making. Grasp them to take your marketing to a whole new level.

List of 17 Articles

Heuristics That Pause Consumers and How to Tackle Them

Introduction to BE
Case study by Kristina Radova

Behavioral Consultant Radova: If You’re a Marketer, Context is Your Superweapon

Psychology For Marketers: 5 mistakes you should avoid

Introduction to BE

The Biggest Mistakes Marketers Make According to Behavioral Experts

If All You Are Doing Is Discounts You Got It All Wrong!

Sales & Conversions
Case study by Simon Moore

Simon Moore: Don’t Shout Price at Me! Never in 20 Years Have I Seen That to Be the Deciding Factor

How Loss Aversion Impacts Your Customers

Introduction to BE
Case study by Matthew Willcox

Think About What Your Customers Might Lose Before Thinking About What They Might Gain

Nudges Meet Creativity: The 6 Most Creative BE Case Studies

Introduction to BE

When Science Meets Creativity: The 6 Most Creative Nudges According to Experts

Find out how to identify different barriers on your customer's journey

Introduction to BE
Case study by Matthew Willcox

How To Understand What’s Stopping Customers From Doing What You Want Them To Do

The secret to behavioral change marketing does not lie in motivation

Introduction to BE

How to Use the COM-B Method for Behavioral Change in Business

Netflix nudges us to decide easier and faster

Sales & Conversions
Case study by Oliver Simko

Case Study: How Netflix Makes You Choose with Ease and Increases Your Screen Time

Clever ways to leverage the endowment effect online

Sales & Conversions

3 Clever Ways to Leverage the Endowment Effect Online