Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Mobile App Increased Road Safety in Canada
Onlia, an insurance company, adopted a gamification approach to design a phone app that aimed to increase road safety in Canada. Users logged into this app for their daily navigation needs. In turn, Onlia ...
Gamified Campaign in Increased the Number of Applicants
Svet Zdravia, an operator of a hospital network in Slovakia, employed a gamification approach to invite doctors and nurses to apply for a position at their new hospital and also to promote it amongst ...
How an Insurance Company Increased Conversions of Direct Emails by 300%
Isn't it irrational not to claim free travel insurance for a year? Insurance company customers were skeptical of an excellent offer because of how it was drafted. The biggest uncertainty they felt was that ...
How Redesigning a Job Ad Attracted Three Times More Candidates
A world-famous telecommunications company, despite many applications, struggled to find suitable candidates to fit in the shoes for specific roles. So, they approached Kristina Radova, MINDWORX’s behavioral consultant to redesign the advertisement.
Kristina ...
How Changing a Job Ad Increased Applications 3-fold
Mindworx behavioral consulting helped a telecommunications company to increase job advertisement conversions by decreasing the perceived effort required to apply for that job. As a result of eliminating all barriers, not only did overqualified ...
Increasing Sales of a Premium Car Product
Behavioral consultancy Mindworx first audited behavior at multiple gas stations before making any conclusions. Then, through their findings of consumer decision-making, they shifted the consumers' habits.
Targeting food waste in a pizzeria by changing the default and inducing a feeling of guilt
The current study is focused on reducing food waste in a Milanese pizzeria by manipulating the default option. Usually, customers had to ask for a doggy bag in order to take their food with ...
Making digital payments more popular through a lottery
Card companies in Italy aimed to encourage electronic payment methods over paying in cash.
A project “Cashless city” was based on the idea of a smartphone app that let customers upload their receipts. They ...
Reducing sugar intake by changing the default product package
The current study is focused on reducing the customers´ average intake of sugar they put into their coffee.
The intervention took place in a gym where the default packets of 7,5g of sugar were ...
Motivating the purchase of environmentally friendly dishes by a change in wording, and placing of products
Several interventions were conducted by the Flemish government in order to motivate environmentally friendly food purchases, without writing explicitly about sustainability.
In the first intervention, conducted in a supermarket, smaller portion sizes of sausages ...