Isn’t it irrational not to claim free travel insurance for a year? But Matej Sucha explains how users were skeptical of an excellent offer because of how it was drafted. In this case study, he reveals the 3 behavioral tweaks that garnered trust and how one could use these principles to build better connections with an audience.
Out-Innovating Your Competitors With Behavioral Science
Could you imagine that painting a baby's face on a shop wall could reduce crimes by 18%? Innovation is about evolution, not always about revolution.
Case Study: How Changing a Job Ad Increased Applications 3-fold
Matej Sucha reveals how a telecommunications company increased job advertisement conversions by decreasing the perceived effort to apply for that job.