• Video
  • with Matej Sucha

Case Study: How an Insurance Company Increased Conversions of Direct Emails by 300%

This video is locked.
Watch all with premium account.

Unlock all library with no paywalls, story limits or ads.

Isn’t it irrational not to claim free travel insurance for a year? But Matej Sucha explains how users were skeptical of an excellent offer because of how it was drafted. In this case study, he reveals the 3 behavioral tweaks that garnered trust and how one could use these principles to build better connections with an audience. 

Introduction of an expert
  • Case study by
  • Matej Sucha
  • CEO, MINDWORX Behavioral Consulting

Related videos

  • 16 Minutes
  • with Sam Tatam

Out-Innovating Your Competitors With Behavioral Science

Could you imagine that painting a baby's face on a shop wall could reduce crimes by 18%? Innovation is about evolution, not always about revolution.

  • 12 Minutes
  • with Matej Sucha

Case Study: How Changing a Job Ad Increased Applications 3-fold

Matej Sucha reveals how a telecommunications company increased job advertisement conversions by decreasing the perceived effort to apply for that job.

InsideBE Newsletter

Subscribe to receive the most
interesting case studies and articles
once a week