Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
A social normative message in renewal letters increased license renewals
To increase publican license renewals in Ireland, the letter was redesigned to include a social normative message (“the majority meet their obligations”) and deterrence (possible sanctions that may follow non-compliance).
One month later, 35,5% ...
3 behavioral interventions decreased the number of customers canceling subscription by half
When the COVID-19 pandemic hit, the churn rate of Kontentino - subscription-based services rose, as people were afraid of losing jobs and paying additional fees for services they don't need.
When wanting to ...
Changing the product claim resulted in a 56% increase in french fries sales
KFC asked Ogilvy’s team of experts to increase the intangible value around one of their products: $1.00 french fries without changing the product or price.
They created 5 messages based on behavioral principles. The most ...
A simple change in product description boosted one fashion brand’s conversions by 51%
A fashioned brand hired behavioral consultancy Innovationbubble to increase their poor online conversions.
Innovationbuble reached out to 19,000 people of their target audience and asked them to fill in a NEOPIC Archetype engine – an ...
Menu redesign increased average spending per head by 13 pence
Mitchells & Butlers – a network of UK restaurants and pubs approached Cowry Consulting to increase the average spend per head by 4 pence.
Cowry did multiple changes to the menu -
1. They ...
Self-help groups and peer pressure showed to be effective at increasing savings behavior
The authors conducted a field experiment among low-income micro-entrepreneurs in Chile to increase savings behavior.
They tested the effectiveness of weekly self-help peer group meetings (which consisted of publicly announcing savings goals), and ...
Being surveyed increased the use of related products
The authors analyzed whether indicating a feeling of being observed through completing surveys has any effect on changing the subsequent behavior of participants.
Subjects were randomly assigned to receive a survey about health ...
How a Job Search Portal Increased Conversions by 154% Without Changing a Single Word in Job Ads
JobAngels - a job search website faced hurdles caused because of the fear of application uncertainty. So, JobAngels appointed behavioral economics consultancy MINDWORX to address this challenge. MINDWORX suggested a nudge-based approach where a ...
How Maritz Achieved a 40% Increase in Click Through Rate Using Recommendation Transparency
According to Statista, 25.8% of users blocked ads in 2019 alone. So, Maritz decided to use advertising transparency to build relationships with customers. They focused on showing them why they were seeing certain ads. ...
Insurance Company Used Behavioral Science to Get 30% More Customers to Use Certified Repair Shops.
An American insurance company failed to understand why their insurees opted for external repair shops instead of choosing their partner repair shops who offered services at a more economical rate. They approached Pragmadik - ...