Case Study: An Eshop Increased CTR on Recommended Products by 40% by Being More Transparent

How Maritz increased CTR with advertising transparency

In this case study, you’ll discover:

  • What advertising transparency is and why it’s essential for the future of marketing;
  • How companies using advertising transparency gained 40% higher click-through rates (as well as the exact text they used in the ads that achieved this); and
  • The advertising process that resulted in a 31% increase in time spent on a recommended products page.

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