As chief behavioral officer of Maritz, Charlotte Blank leads the incentive firm’s psychological expertise in designing effective sales channel, consumer loyalty, and employee performance programs. Ever-curious about “what makes us work,” Charlotte forges the connection between academic theory and business application by championing field experimentation as a means to unleash workforce potential.
Charlotte’s TEDx talk, “Lead Like a Scientist” makes the case for embracing experimentation to improve retail channel incentives and dealer motivation, leveraging insights from behavioral science to drive better incentive design. Incentive Magazine named Charlotte a Visionary and one of 2016’s 25 Most Influential in the Incentive Industry.
Charlotte has led programs in consumer psychology and global branding during her tenure in the media and automotive industries, including various innovation and marketing roles for Turner Broadcasting and General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University and a Master’s in Business Administration from Harvard Business School.
A native of the automotive industry, Charlotte is a diehard Detroit evangelist. Today you can find her in St. Louis, where she enjoys traveling, reading, and chasing her toddler around.
TEDxTalk: Lead Like a Scientist: Experiments are Key to Unleashing Potential
In this talk, Maritz chief behavioral officer Charlotte Blank discusses a groundbreaking field experiment in an automotive dealership channel incentive program. Her surprising findings will change the way you think about incentives, recognition, rewards, and motivation. You don’t need a degree in psychology to lead like a scientist – you just have to be open to experimentation.
Harvard Business Review
Charlotte co-authored an article about a field experiment she conducted internally on Maritz employees, using a calendar-based “time-blocking” technique to improve employee productivity outcomes. This piece was also featured as the HBR “Management Tip of the Day”.
New York Times
Charlotte was quoted in an article about the United Airlines lottery bonuses.