Case Study: How Ogilvy Used Psychology to Increase Sales of KFC French Fries by 56%

ow to use the psychology of pricing to nudge customers to make a purchase

In this case study, you’ll discover:

  • How to give a campaign that’s already been rolled out a few times before a significant boost;
  • How constraining customers can actually make them want to participate more;
  • The different ways to unlock value and how to leverage them in your copy; and
  • Why simple messaging combined with precisely applied solutions from behavioral economics can lead to a 56% increase in sales.

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