Motivation

List of 7 Articles

  • Concepts & Biases

Choice Overload – How Having Too Many Options Can Shut Down Your Brain

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  • Consumer Behavior

When Rational Solutions Backfire and What You Have to be Careful About

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  • Introduction to BE

Why You Must Start by Defining a Clear Behavioral Goal for Every Marketing Project – with Matt Wallaert

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How Strava Creates an Ecosystem of Motivation to Keep Customers Engaged
Case study
  • Consumer Behavior
  • Case study by Delphine Dard-Pourrat

Case Study: How the Sports App Strava Creates an Ecosystem of Motivation to Keep Users Engaged

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  • Concepts & Biases

The 5 Stages of the Consumer Buying Process and How Psychology Influences Them

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The secret to behavioral change marketing does not lie in motivation
  • Introduction to BE

Influencing Consumer Behavior Requires More Than Just Motivation

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A popular brand used behavioral psychology to reduce food waste
Case study
  • Case Studies

Case Study: How Hellmann’s Used Behavioral Science to Reduce Food Waste by 33%

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