Motivation

List of 9 Articles

The secret to behavioral change marketing does not lie in motivation
  • Introduction to BE

How to Use the COM-B Method for Behavioral Change in Business

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Modifie messaging to increase intention to buy
  • Concepts & Biases

3 Major Factors Influencing Consumer Buying Behavior

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{Choice Overload - How Having Too Many Options Can Shut Down Your Brain
  • Concepts & Biases

Choice Overload – How Having Too Many Options Can Shut Down Your Brain

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The Endowment Effect - Everything You Need to Know
  • Consumer Behavior

When Rational Solutions Backfire and What You Have to be Careful About

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Why should marketers know consumer behavior to write behavioral statements
  • Introduction to BE

Why You Must Start by Defining a Clear Behavioral Goal for Every Marketing Project – with Matt Wallaert

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How Strava Creates an Ecosystem of Motivation to Keep Customers Engaged
Case study
  • Consumer Behavior
  • Case study by Delphine Dard-Pourrat

Case Study: How the Sports App Strava Creates an Ecosystem of Motivation to Keep Users Engaged

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  • Concepts & Biases

The 5 Stages of the Consumer Buying Process and How Psychology Influences Them

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The secret to behavioral change marketing does not lie in motivation
  • Introduction to BE

Influencing Consumer Behavior Requires More Than Just Motivation

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Brand Used Behavioral Psychology to Reduce Food Waste
Case study
  • Case Studies

Case Study: How Hellmann’s Used Behavioral Science to Reduce Food Waste by 33%

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