Case Study: How Hellmann’s Used Behavioral Science to Reduce Food Waste by 33%

Brand Used Behavioral Psychology to Reduce Food Waste

In this case study, you’ll discover:

  • Why understanding your customers’ behavioral patterns is the best place to start and how you can do it;
  • How a simple strategy rooted in psychology reduced food waste by 33%; and
  • Why you shouldn’t focus on motivating your customers, but on something completely different.

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