Case Study: How Hellmann’s Used Behavioral Science to Reduce Food Waste by 33%
![Brand Used Behavioral Psychology to Reduce Food Waste](https://insidebe.com/wp-content/uploads/2021/09/BEworks_food_Waste_illustration-1-1024x576.png)
In this case study, you’ll discover:
- Why understanding your customers’ behavioral patterns is the best place to start and how you can do it;
- How a simple strategy rooted in psychology reduced food waste by 33%; and
- Why you shouldn’t focus on motivating your customers, but on something completely different.
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