Conversions

List of 21 Articles

Clever ways to leverage the endowment effect online

Sales & Conversions

3 Clever Ways to Leverage the Endowment Effect Online

How to Make Your Copy Memorable: Have a Concrete Message

Sales & Conversions
Case study by Richard Shotton

How to Make Your Copy Memorable: Have a Concrete Message

Portal Increased Conversions by 154%

Case Studies
Case study by Matej Sucha

Case Study: How a Job Search Portal Used Social Proof to Increase Conversions by 154%

The 4 Biggest Mistakes in Sales According to Behavioral Experts

Sales

The 4 Biggest Mistakes You Can Make in Sales According to Experts

How to speak to customers to nudge them to shop

Sales & Conversions
Case study by Simon Moore

Case Study: A Fashion Brand Changed Product Descriptions and Increased Online Conversion by 51%

How to Boost Your Business Referral Program With Prosocial Rewards

Case Studies
Case study by Maritz

Case Study: Maritz Used Psychology to Achieve a 3-fold Increase in Customer Referral Program Conversion

How to remove customer barriers in the online shopping process

Sales & Conversions

Case Study: How Zara Uses Consumer Psychology in the Design of Their Online Sales Funnel

Behavioral nudges had a surprisingly positive impact on customer behavior

Sales & Conversions
Case study by Rory Sutherland

Case Study: How Simple Changes in Letter Design Increased Direct Mail Response by 10%

Nudge Customers to Buy with Just a Simple Change in Wording

Sales & Conversions

How to Increase Sales by Making Simple Changes to a Product Description?