Case Study: Lloyds Used Psychology to Redesign Their Online Funnel and Increased Sales of Home Insurance by 30%

Behavioral Nudges in Sales Funnel

In this case study, you’ll learn: 

  • Which two groups of people choose insurance differently; 
  • How to strike a balance between giving people options vs. simplicity; 
  • How to create the illusion of choice and why it matters; 
  • Why mentions of the “most popular option” won’t get you as far; and
  • Why the middle option doesn’t work in this case.

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