Dectech strives to provide the most accurate and best value forecasts available on how people will behave in new situations.
Founded in 2002, Dectech has conducted more than 400 studies involving over three million participants. They hold that people make very different decisions depending on their context and often struggle to self-report their beliefs and motives. So they developed Behaviourlab, a randomised controlled trial approach that immerses participants in a replica of the real-world decision environment.
Over the years they’ve shown how Behaviourlab can provide higher accuracy forecasts and more actionable insights.
Dectech is based in London but works globally. They regularly publish reports and case studies about their award-winning work. Follow them on social media to get them or sign up for email notifications on their website.
Language: English, all (they’ve done research across the world in many languages)