Case Study: Lloyds Used Psychology to Redesign Their Online Funnel and Increased Sales of Home Insurance by 30%
In this case study, you’ll learn:
- Which two groups of people choose insurance differently;
- How to strike a balance between giving people options vs. simplicity;
- How to create the illusion of choice and why it matters;
- Why mentions of the “most popular option” won’t get you as far; and
- Why the middle option doesn’t work in this case.
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