Case Study: How Nespresso Uses Pricing Psychology to Sell Expensive Products

In this case study, you’ll discover:

• How your customers make sense of whether a product is a good value or not;
• How Nespresso charges customers a price per pod that would be equivalent to €45 for a regular bag of coffee and the customers still consider it a good deal; and 
• How to change the decision-making context to make your product look like a clear choice.