Case Study: Southwest Airlines Used Psychology to Shorten the Boarding Process and Save Millions

In this case study, you’ll discover:

• How the study of time perception and rituals can increase the customer experience;
• Why a combination of behavioral science principles can lead to incredible results for businesses;
• Why you must do on-site research to gain a better understanding of the problems that customers face; and
• And how design plays a key role in improving the customer experience.