Videos on Behavioral Economics in Business

• with Torben Emmerling

Through this research, Torben proves how the position of your product transforms its perception. Indeed, context is king.

• with Oliver Simko

Through this case study, Oliver Simko explains how gamification was used for societal betterment. Onlia, an insurance company, adopted a gamification approach to design, in order to increase road safety in Canada.

• with Torben Emmerling

Torben Emmerling exposes the top 5 biases that unknowingly tend to hamper overall growth in a business. He then suggests detailed strategies to overcome these biases.

• with Matej Sucha

Matej Sucha describes how MINDWORX influenced consumers' purchasing habits by examining behavior at a gas station.