Pricing

Setting the right price can seem complicated. Customers perceive price in context. Learn to understand and use it in your business from articles based on the psychology of money.

List of 10 Articles

Nudge people to choose faster and easier

Sales & Conversions
Case study by Jez Groom

Case Study: An Ingenious Restaurant Menu Redesign that Increased Average Customer Spend

Lower customers' pain of paying via consumer psychology

Sales & Conversions

4 Clever Ways to Reduce Your Customers’ Pain of Paying According to Psychology

The Dangers of Discounting and What You Should be Doing Instead

Pricing

The Dangers of Discounting and What You Should be Doing Instead

A clever way IKEA nudges its consumers to change their decision process.

Sales & Conversions

Case Study: How IKEA Uses the Decoy Effect to Steer You Towards Higher Margin Products

Biases in Discount Perception: Frame it as $ or as % off?

Pricing

A Guide to Discounting: Should You Frame Discounts in $ or in %?

Learn how Nespresso uses heuristics and cognitive biases to make their capsules worth buying.

Pricing

Case Study: How Nespresso Uses Pricing Psychology to Sell Expensive Products

Should You Give Away Free Products and Gifts?

Pricing

The Business Dangers of Giving Away Free Products and Gifts

The psychology behind IKEA's stores

Product Design

Case Study: How IKEA Uses the Endowment Effect and Choice Architecture to Increase In-Store Sales

23 Minutes
with Tim Houlihan

Case Study: How Small Changes in Rewards Led to a 43% Increase in Employee Productivity