Consumer Behavior

Articles and case studies on how insights from psychology and behavioral economics can change customer behavior, increase conversions, and boost performance. In marketing, sales and CX.

List of 100 Articles

Learn how Porsche removed stereotypes and sales floor bias to increase car sales by 28%.

Sales & Conversions
Case study by MIDA

Case Study: How Porsche Impacted Sales by 28% by Confronting Sales Floor Biases

If All You Are Doing Is Discounts You Got It All Wrong!

Sales & Conversions
Case study by Simon Moore

Simon Moore: Don’t Shout Price at Me! Never in 20 Years Have I Seen That to Be the Deciding Factor

Tips to make waiting for your customers more bearable

Consumer Behavior

4 Behavioral Tips to Make Waiting in Line More Bearable and Improve Customer Experience

How an Insurance Company Got 30% More Customers

Sales & Conversions
Case study by Andrea Olson

Case Study: How an Insurance Company Used Behavioral Science to Get 30% More Customers to Use Certified Repair Shops

Consumer behavior models to nudge more job seekers to apply.

Concepts & Biases

8 Examples of Behavioral Economics Changing Consumer Behavior

Nudge people to choose faster and easier

Sales & Conversions
Case study by Jez Groom

Case Study: An Ingenious Restaurant Menu Redesign that Increased Average Customer Spend

How Loss Aversion Impacts Your Customers

Introduction to BE
Case study by Matthew Willcox

Think About What Your Customers Might Lose Before Thinking About What They Might Gain

Consumer Behavior

How Leveraging Social Currency Increases Sharing

Nudges Meet Creativity: The 6 Most Creative BE Case Studies

Introduction to BE

When Science Meets Creativity: The 6 Most Creative Nudges According to Experts