Behavioral Economics Reports, Ebooks and Guides
Reports and guides full of case studies and actionable insights on how to use behavioral economics and consumer psychology in business
List of 15 Reports & Guides
Social Proof: The Undiscovered Power and Hidden Pitfalls of This Well-known Principle
Read this e-book to know why we all succumb to social proof, and how to use it to your advantage. Learn when to use it to improve your business strategy.
Defaults: Why Customers Tend to Stick With Predefined Options
Learn to design an environment to evoke a certain action in your customers and when it’s better to let customers make an active choice to achieve your goal.
Uncertainty: The Most Powerful Yet Overlooked Principle in Marketing
This E-book is packed with business examples from Uber, ZARA, and Netflix. Nip uncertainty in the bud before it even gets the chance to dabble in your customers’ decisions.
25 Nudgestock 2021 Takeaways with Business Application
At InsideBE, we’ve partnered with Ogilvy to pull out the key ideas from Nudgestock 2021.
Perceived Effort: How Easy Things Feel Matters More Than How Easy They Really Are
In this e-book, we get nitty-gritty about the psychology behind “perceived effort.” You’ll grow to understand this phenomenon and learn how to eliminate it.