Case Study: An Insurance Company Used Clever Psychological Segmentation to Reduce Costs-per-Acquisition by 49%

An Insurance Company Used Clever Psychological Segmentation to Reduce Costs-per-Acquisition

In this case study, you’ll discover:

  • The story of a campaign that took off once it landed on Facebook;
  • When to use object-focused rather than people-focused product descriptions; and
  • What type of people don’t respond well to targeting and why you shouldn’t waste time and money trying to convert them. 

Unlock to continue reading.

Unlock this case study – 9,90€, or
all 60+ case studies – 149€

Or get lifetime access to all of InsideBE for 790€ here.