Articles

Science-backed articles by the world's top experts on behavioral economics and consumer psychology

List of 152 Articles

Tips to make waiting for your customers more bearable

Consumer Behavior

4 Behavioral Tips to Make Waiting in Line More Bearable and Improve Customer Experience

How Context Influences Customers’ Behavior and How to Use It

Concepts & Biases

Context – The Marketing Superweapon You Don’t Want to Overlook

Concepts & Biases

Ambiguity Aversion – Everything You Need to Know

How an Insurance Company Got 30% More Customers

Sales & Conversions
Case study by Andrea Olson

Case Study: How an Insurance Company Used Behavioral Science to Get 30% More Customers to Use Certified Repair Shops

Consumer behavior models to nudge more job seekers to apply.

Concepts & Biases

8 Examples of Behavioral Economics Changing Consumer Behavior

Nudge people to choose faster and easier

Sales & Conversions
Case study by Jez Groom

Case Study: An Ingenious Restaurant Menu Redesign that Increased Average Customer Spend

How Loss Aversion Impacts Your Customers

Introduction to BE
Case study by Matthew Willcox

Think About What Your Customers Might Lose Before Thinking About What They Might Gain

Consumer Behavior

How Leveraging Social Currency Increases Sharing

The Most Important Behavioral Principle to Improve Customer Experience

Concepts & Biases

The Peak-End Rule – Everything You Need to Know