Case Study: An Insurance Company’s Redesigned Job Ads Attracted Candidates from Unexpected Industries

Consumer behavior models to nudge more job seekers to apply.

In this case study, you’ll discover:

  • What reactive discomfort is and how to create it; 
  • How to change a job ad to create a sense of a “good fit”;
  • Why you should address concerns before you showcase benefits; and 
  • Why stating requirements isn’t a good idea and what you should do instead.

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