Case Study: A Simple Text Message Persuaded 30% of Customers to Call Back After 6 Months of Silence
![Behavior Delta analyzed consumer behavior to write incentive-based SMSs that had 30% of customers replying within three minutes.](https://insidebe.com/wp-content/uploads/2021/11/fintech_illust-1024x576.png)
In this case study, you’ll discover how:
- Personal language and emojis can be used to develop relationships with customers, even in B2B settings;
- Snaptesting helps interventions to get up and running without the need for large-scale research; and
- Finding the right communication channel is key to boosting interaction.
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