Psychology of Pricing

Articles and case studies on the psychology of pricing. Discover new concepts and tactics from psychology you can use in setting prices for your products.

List of 8 Articles

Make Customers Earn Their Discounts to Increase the Sales

Sales & Conversions

Make Customers Earn Their Discounts Advise Psychologists

Lower the Perceived Effort to Nudge Your Customers to Action

Concepts & Biases

Perceived Effort – Make Customers Feel that What you Want is Easy

Lower customers' pain of paying via consumer psychology

Sales & Conversions

4 Clever Ways to Reduce Your Customers’ Pain of Paying According to Psychology

Clever ways to leverage the endowment effect online

Sales & Conversions

3 Clever Ways to Leverage the Endowment Effect Online

The Dangers of Discounting and What You Should be Doing Instead

Pricing

The Dangers of Discounting and What You Should be Doing Instead

5 Minutes
with Torben Emmerling

How Lesser Options Can Lead to Better Sales- Paradox of Choice and Framing

Nudge Customers to Buy with Just a Simple Change in Wording

Sales & Conversions

How to Increase Sales by Making Simple Changes to a Product Description?

Use time, effort and language to increase value

Concepts & Biases

Perceived Value – Use Time, Effort, and Language To Increase Your Product’s Perceived Value