Consumer Behavior

Articles and case studies on how insights from psychology and behavioral economics can change customer behavior, increase conversions, and boost performance. In marketing, sales and CX.

List of 100 Articles

How to Reduce Insurance Fraud Using Psychology

Case Studies
Case study by Dectech

Case Study: An Insurance Company Reduced Fraud by 36% with Clever Messaging Rooted in Psychology

How an Insurance Company Nudged Clients to Triple Conversions

Sales & Conversions
Case study by MINDWORX Behavioral Consulting

Case Study: An Insurance Company Increased Email Conversions by 167% Using 3 Behavioral Principles

How Lemonade Eliminates Barriers to Purchase Decision

Sales & Conversions

Case Study: How the Insurer Lemonade Built a Powerful Online Sales Process with Psychology at Its Core

Make People Feel Good about Their Post-purchase Decisions

Consumer Behavior
Case study by Matthew Willcox

Help People Feel Good About the Decisions They’ve Already Made

Improve Your Online Sales Process with Behavioral Nudges

Case Studies
Case study by Patrick Fagan

Case Study: How a Health Club Created an Online Sales Process that Outperformed Face-to-face Sales

Make Customers Earn Their Discounts to Increase the Sales

Sales & Conversions

Make Customers Earn Their Discounts Advise Psychologists

How to Hook Customers to Your Business with Nir Eyal

Product Design
Case study by Nir Eyal

How to Create a Habit-Forming Business

Reciprocity: Gift Your Customers to Make Them Buy

Consumer Behavior

Reciprocity – How to Use It to Make Your Customers Buy

Heuristics That Pause Consumers and How to Tackle Them

Introduction to BE
Case study by Kristina Radova

Behavioral Consultant Radova: If You’re a Marketer, Context is Your Superweapon