Direct Communication

List of 4 Articles

How to Make Your Copy Memorable: Have a Concrete Message
  • Sales & Conversions
  • Case study by Richard Shotton

How to Make Your Copy Memorable: Have a Concrete Message

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Consumer behavior models to nudge more job seekers to apply.
Case study
  • Sales & Conversions
  • Case study by BeHive

Case Study: An Insurance Company’s Redesigned Job Ads Attracted Candidates from Unexpected Industries

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Behavior Delta analyzed consumer behavior to write incentive-based SMSs that had 30% of customers replying within three minutes.
Case study
  • Case Studies
  • Case study by David Ngo

Case Study: A Simple Text Message Persuaded 30% of Customers to Call Back After 6 Months of Silence

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Case study
  • with Jez Groom

Case Study on Award-Winning Innovation: Aegon’s Personalised Pension Video
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