Marketing

Live webinars, presentations and talks by the world’s foremost experts on behavioral economics and consumer psychology.

List of 11 Articles

How Behavioral Economics Helped a Food Company Generate 750,000 New Customers

Consumer Behavior
Case study by Behave

Case Study: How Behavioral Economics Helped a Food Company Generate 750,000 New Customers

Improve Customer Experience Using Psychology

Concepts & Biases

Social Proof – Everything You Need To Know

Optimised an Online Delivery Subscription Service

Case Studies
Case study by Dectech

Case Study: How Deliveroo Tested and Discovered a Successful Subscription Business Model

How Curaprox Should Use the Decoy Effect to Get Customers to Buy More Expensive Toothbrushes

Case Studies

Case Study: How Curaprox Can Use the Decoy Effect to Sell More Expensive Toothbrushes

Optimizing Nudge Impact with Consumer Neuroscience Insights

Concepts & Biases

Loss Aversion – Everything You Need to Know

The Most Effective Marketing Nudges According to Experts

Consumer Behavior

The 5 Most Important Behavioral Principles in Marketing According to Experts

Case Study: How Tinder Uses Psychology to Increase the Completion Rate of the Registration Funnel

Case Studies

Case Study: How Tinder Uses Psychology to Increase the Completion Rate of the Registration Funnel

How to Nail Your Communication by Using the Right Messenger

Consumer Behavior

How to Nail Your Communication by Using the Right Messenger

How Timing Could Make or Break Your Nudge

Consumer Behavior

Timing: What Could Make or Break Your Nudge