Behavioral Economics Reports, Ebooks and Guides
Reports and guides full of case studies and actionable insights on how to use behavioral economics and consumer psychology in business
List of 15 Reports & Guides
Test and Iterate: A Short Guide to Correctly Testing Your Solutions
This e-book will guide you through all the essential knowledge required to test an intervention. Learn all the steps you need to take to test efficiently.
Decoy: How To Create Offers That Powerfully Steer Customers’ Choices
Don’t touch the price of the product you want to sell more of, you just add a clever third option that makes all the magic happen. And that’s the Decoy effect.
Friction: What Psychology Tells Us About Making Things Easy
Learn about powerful friction costs across a range of actions, how small actions can be significant, and how to design solutions for existing customer behaviors.
Anchoring: A Powerful Principle That Shapes the Decisions People Subsequently Make
Anchoring describes the human tendency to rely too heavily on the first piece of information they receive. Learn to use it in business in your favor.
Power of Free: The Surprising Psychology Behind the Most Attractive Word in Marketing
This ebook will teach you to keep it honest with your customers. The approach you’re about to discover improves the perceived value of your product or service.