Case Study: How Asana Retains Paying Members by Deferring Their Decision to Cancel

In this case study, you’ll discover:

• What Asana — the project management software — does to make customers reconsider their decision to cancel their subscription;
• How Asana can use the Commitment and Consistency principle more effectively by making users subconsciously commit to their reasons to stay;
• How Asana uses the reciprocity principle to make their customer’s decision to stay stick; and
• How they can make their process more effective by personalizing their offers and messaging.