About
Lea is a multi-award-winning behavioural scientist and founder of Mindscope, the first behavioural science labs specialising in the new era of influence – tech, entertainment, culture and commerce.
Named a “pioneer in the field of Behavioural Science” by Campaign Magazine, she is one of the most sought-after and disruptive experts, speakers and thought leaders in consumer behaviour today, and has made her mission to turn complex human behaviours into accessible interventions that translate behavioural insight into meaningful commercial and social success, in an era of heavy cultural and technological changes.
Her impact had her recognised by leading industry accolades such as Campaign Media Week 30 Under 30 (2022), Management Today 35 Women Under 35 (2023), and The Media Leader Future 100 (2024).
As the Behavioural Advisor and Executive Member of The International Academy of Digital Arts & Sciences – alongside figures like Tim Berners-Lee and Alexis Ohanian – Lea has been instrumental in pioneering the integration of behavioural science into media and marketing practices and is termed ‘The Industry’s Behavioural Scientist’.
Lea is a trusted figure of strategic foresight and a top speaker and predictor at leading industry events, including Royal Television Society, SXSW, Cannes Lions, MIPCOM Cannes, The World Experience Organization, IBTM World, The Future of Media/ Brands/Video, Digital Marketing World Forum, MAD//FEST, The Big Marketing Meet Up, Technology for Marketing eCommerce Expo and many, many more.
Helping clients understand hidden viewer habits, decode the science behind brand experiences, and anticipate trends across content, marketing, AI, e-commerce, and digital media, Lea is redefining how communities and human connections evolve in today’s landscape. Her work spans across the world’s most influential brands and platforms including BBC iPlayer, Canon, Amex, TikTok, Snapchat and Google.
Languages: French, English, Arabic
