Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics. She also speaks from the stage, teaching others the art and science of customer understanding.
An avid writer and published author, Andrea is a contributing writer on a spectrum of customer behavior, organizational culture, and leadership topics for Entrepreneur Magazine, Rotman Magazine, and Chief Executive Magazine, to name a few.
Andrea is a 4-time ADDY award winner, a visiting lecturer at the University of Iowa, Director of the Hawkeye Startup Incubator, a TEDx presenter, and TEDx speaker coach.
TEDxTalk: Why Data Doesn't Change Minds
Have you ever tried to convince someone, using a mountain of data and facts, only to have it fall on deaf ears? In this candid and enlightening talk, customer-centricity expert Andrea Olson delves into why our traditional method of convincing others is flawed, and a unique approach to truly change hearts and minds.
Interview with Andrea Olson
In this interview at CultureCon, Andrea talks about the reasons why culture change often fails, and more importantly how to avoid it.
How Financial Marketers Can Break Away from Lookalike Brand Strategies
Banks and credit unions work at differentiating product features, but rarely do they do that for the overall brand. Instead they fall back on a set of boring core messages that every other institution uses, like 'Trustworthy' or 'Customer-focused.' Five questions will help you break out of the pack with an effective positioning strategy.
Why Organizations Claim They Want Change, But Really Don't
Organizations resist change, and so do leaders. This article points out that it’s not always about logical arguments. Humans are prone to make decisions based on emotions and past experiences. In this article, Andrea examines 3 underlying reasons why change sometimes doesn’t take place in organizations.