Case Study: How the Insurer Lemonade Built a Powerful Online Sales Process with Psychology at Its Core

In this case study, you’ll discover:

• How Lemonade — the insurance company — closes the trust gap between the client and the company;
• How Lemonade eliminates barriers to insurance purchase decisions by eliminating uncertainty, making the process faster while also making it surprisingly more human with AI; and
• How Lemonade uses the behavioral design principles of salience and chunking in their user Interface to spare the users’ of their cognitive energy.