Articles

Have you ever wondered how to use BE in online sales? This content package with hand-picked case studies, how-to guides, and ebooks will give you all the answers.

By completing this online Master, you will learn the fundamentals, successful experiences, and specific tools to become a true behavioral economics officer (CBO), a role increasingly demanded by the companies of the present and future.

Don’t know where to start when applying Behavioral Economics? Here are 6 principles to kick-start any project.

Get inspired and learn to increase online sales and meet your business KPIs by using the latest findings from the science of customer behavior and psychology.

4 top-field experts will walk you through the use of behavioral insights to solve business challenges in product design, email campaigns, website optimization, and behavioral change.

Change in the decision-making context can make people pay more for the same product, customers might be happier if they wait longer, and an irrelevant offer can be a game-changer.

Choice architecture influences what option customers choose, or if they choose any option at all. Sam will teach you 4 principles to nudge customers to buy.

You can change someone's behavior by either adding motivation or removing friction. Matej explains each of the 5 key principles using case studies and fascinating examples.

Rory explains why marketers should embrace psychology and behavioral economics while using astonishing case studies and business insights to support his claims.