Articles

Science-backed articles by the world's top experts on behavioral economics and consumer psychology

List of 9 Articles


Evidencia_university_behavioral_economics

Master of Science in Behavioral Economics (Live Classes)

By completing this online Master, you will learn the fundamentals, successful experiences, and specific tools to become a true behavioral economics officer (CBO), a role increasingly demanded by the companies of the present and future.

BE fundamentals online course

6 Key Behavioral Principles to Begin With

Don’t know where to start when applying Behavioral Economics? Here are 6 principles to kick-start any project.

4.4 Avg. Rating
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Increase Online Sales with Consumer Psychology

Get inspired and learn to increase online sales and meet your business KPIs by using the latest findings from the science of customer behavior and psychology.

4.2 Avg. Rating
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Behavioral Economics in Business: 11 Case Studies

4 top-field experts will walk you through the use of behavioral insights to solve business challenges in product design, email campaigns, website optimization, and behavioral change.

4.5 Avg. Rating
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Psychology of Price & Product Perception

Change in the decision-making context can make people pay more for the same product, customers might be happier if they wait longer, and an irrelevant offer can be a game-changer.

4.4 Avg. Rating
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4 Principles of Choice Architecture in Marketing

Choice architecture influences what option customers choose, or if they choose any option at all. Sam will teach you 4 principles to nudge customers to buy.

4.4 Avg. Rating
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5 Key Drivers of Customer Behavior

You can change someone's behavior by either adding motivation or removing friction. Matej explains each of the 5 key principles using case studies and fascinating examples.

4.4 Avg. Rating
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Introduction to Behavioral Economics in Marketing

Rory explains why marketers should embrace psychology and behavioral economics while using astonishing case studies and business insights to support his claims.

4.4 Avg. Rating
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Behavioral Economics & Psychology in Marketing (with certificate)

This certified Masterclass reveals how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

4.6 Avg. Rating
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