Science-backed articles by the world's top experts on behavioral economics and consumer psychology
List of 3 Articles
Master of Science in Behavioral Economics (Live Classes)
By completing this online Master, you will learn the fundamentals, successful experiences, and specific tools to become a true behavioral economics officer (CBO), a role increasingly demanded by the companies of the present and future.
6 Key Behavioral Principles to Begin With
Don’t know where to start when applying Behavioral Economics? Here are 6 principles to kick-start any project.
Psychology of Price & Product Perception
Change in the decision-making context can make people pay more for the same product, customers might be happier if they wait longer, and an irrelevant offer can be a game-changer.