Science-backed articles by the world's top experts on behavioral economics and consumer psychology
List of 10 Articles
Have you ever wondered how to use BE in online sales? This content package with hand-picked case studies, how-to guides, and ebooks will give you all the answers.
By completing this online Master, you will learn the fundamentals, successful experiences, and specific tools to become a true behavioral economics officer (CBO), a role increasingly demanded by the companies of the present and future.
Don’t know where to start when applying Behavioral Economics? Here are 6 principles to kick-start any project.
Get inspired and learn to increase online sales and meet your business KPIs by using the latest findings from the science of customer behavior and psychology.
4 top-field experts will walk you through the use of behavioral insights to solve business challenges in product design, email campaigns, website optimization, and behavioral change.
Change in the decision-making context can make people pay more for the same product, customers might be happier if they wait longer, and an irrelevant offer can be a game-changer.
Choice architecture influences what option customers choose, or if they choose any option at all. Sam will teach you 4 principles to nudge customers to buy.
You can change someone's behavior by either adding motivation or removing friction. Matej explains each of the 5 key principles using case studies and fascinating examples.
Rory explains why marketers should embrace psychology and behavioral economics while using astonishing case studies and business insights to support his claims.
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