Science-backed articles by the world's top experts on behavioral economics and consumer psychology
List of 4 Articles
By completing this online Master, you will learn the fundamentals, successful experiences, and specific tools to become a true behavioral economics officer (CBO), a role increasingly demanded by the companies of the present and future.
Don’t know where to start when applying Behavioral Economics? Here are 6 principles to kick-start any project.
Choice architecture influences what option customers choose, or if they choose any option at all. Sam will teach you 4 principles to nudge customers to buy.
This certified Masterclass reveals how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.
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