Richard started his career in marketing 20 years ago, working on accounts such as Coke, Lexus, and comparethemarket.com, before founding Astroten, a consultancy specialising in applying behavioural science to business problems.
Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising. The Choice Factory has now been translated into 11 languages.
In 2021 he was made an honorary fellow of the IPA and an associate of the Moller Institute at Churchill College, Cambridge University.
He tweets about the latest social psychology findings from the handle @rshotton.
Behavioral Biases That Influence What We Buy | Richard Shotton | Talks at Google
Rich Shotton joins Talks in London to talk about his book The Choice Factory. Voted the number one advertising book by the industry in 2018, Richard discusses how uncover how behavioural psychology shapes decision-making, examining 25 behavioural biases.