Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Having more options increased probability of choosing one
Reducing choice to only one option can be a problem compared to giving multiple choices.
A study asked its participants to complete a brief online survey, instructing them to imagine that they were considering ...
The right order of choices made customers spend more
The order in which choices are presented can greatly impact the decision a potential customer makes.
A field study conducted at German car dealerships had their customers choose from numerous car options and accessories ...
Making too many choices decreased people’s willpower
Making a lot of choices depletes our willpower as we get fatigued.
The research was conducted where students were told to make a series of choices from different products and they would get to ...
Equally priced products made it less likely for the customer to choose one
Researchers gave buyers a simple choice to either buy a pack of gum or to not buy anything.
When they were asked to choose between two packs that both had the same price of ...
The more difficult decisions seemed more important and increased customers anxiety
At the University of Florida, researchers wanted to see if the difficulty of comparing the choices increased the perceived importance of the decision.
Researchers looked into the choices people make when choosing from a ...
Name
Description (problem, solution, results)