Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Communicating the reasons for a change of price influence customer experience
After a major earthquake in Southern California, people started to buy more bottled water instead of tap water, even if there was no shortage. Researchers wanted to see in what circumstances people were willing ...
Making unpaid taxes an active choice increased tax payments by 43%
The World Bank and BIT wanted to increase tax payments in Guatemala.
BIT introduced an active choice effect by sending letters to those who forgot to pay their taxes. It said: “Previously, we have ...
Campaign focusing on positive identity decreased rhino horns demand
Vietnam had a big problem with great demands for rhino horns, especially among 35-50 year-old businessmen.
The ‘Strength of Chi’ campaign employed ‘confirmation bias’ — a tendency to focus on, emphasize and recall information ...
£5 fee reduced use of plastic bags by 83%
In England, large retailers sold 2.1 billion single-use plastic carrier bags in just one year, representing a huge environmental problem.
The UK government introduced a salient £5 fee per bag, which should grab customers ...
Feeling of getting closer to the free product increased sales
When customers got a punch card that made them eligible for a free cup of coffee after buying 10 cups, they bought coffee more frequently as they got closer to the free cup.
The ...
A little change in enviroment decreased airport cleaning costs by 20%
The problem that Schiphol airport in Amsterdam was facing was that men, bored and drunk, often missed the urinal and spilled onto the floor.
Focusing more on the irrational, subconscious side of people, the ...
Personalized letters increased paid vehicle tax by 9%
The Driver Vehicle Licensing Agency (DVLA) sent letters reminding owners of unlicensed vehicles that their tax was overdue, which was resulting in fines. But drivers still did not take action to pay.
The Behavioural ...
Salient personalisation increased bill letters openings by 59%
Collection services face the challenge of engaging mail recipients enough to open their mail before throwing it out.
The BIT concluded that people with overdue bills might not have bad intentions, they might just ...
Symbolic act of closing the menu increased customers satisfaction with their choices
To increase customer satisfaction, the power of choice closure was tested in the selection of tea.
Participants were divided into two groups and asked to choose one out of 24 different styles of tea ...
Making the process easier to follow increased medication adherence by 21%
Doctors noticed that patients were not taking their medication consistently as prescribed.
The intervention focused on patients who were prescribed antibiotics, with one package of antibiotics containing 21 pills.
Ogilvy Consulting used ‘chunking’ and ...