Database of Behavioral Economics Interventions
Searchable database of 650+ case studies and interventions from business, public and non-profit sectors
List of 706 Database entries
Middle option influence our decisions when facing multiple options
Can the middle option have an impact when people are prompted to choose between one of four options on a test?
The law of probability tells us that in a four-option multiple-choice test, correct ...
Less atractive option increased sales of the most expensive subscription
In the first version of the yearly subscription, there were two options: a bronze version for £99 or bronze and gold for £199
Only 37% of all customers picked the most expensive, Bronze & ...
Adding the third option increased online subscription sales by 43%
Dan Ariely conducted a study to see how people choose one product over another.
He offered participants three options of the Economist subscription: The digital version for $59, the print version for $125, or ...
Does our decisions depend or the prior ones?
Dan Ariely created a study to see how initial decisions impact future ones.
He ran two experiments. People were exposed to annoying sounds and asked if they would be willing to accept 10 or ...
Rolling the dice influenced the judges sentence decisions
One study wanted to find out if German judges would base their sentence decisions on a result of rolling a dice. They were divided into two groups and asked to roll the dice with ...
The final selling price increased, when the seller suggested a higher starting price.
Robert Cialdini conducted a study in Tucson, Arizona to see if the real estate experts would offer a higher price estimate if the seller of the house suggested it, that is, if the seller ...
Using a higher starting price increased how much were people willing to spend at the end
Mindworx Consulting created a study where they divided participants into two groups and showed them pictures of 3 products: a hand blender, a wireless keyboard, or a pair of leather gloves.
The first group ...
Even an arbitrary number influenced how much were students willing to pay
Researchers led by Dan Ariely ran an experiment among MIT students to see if an arbitrary number influences how much money they spend.
Students were asked to write down the last two digits of ...
How food menu labels written in descriptive language managed to increase sales
A field experiment conducted at Cornell University investigated if food menu descriptions impacted sales.
They made two types of menus: The first one had the ordinary descriptions of the food e.g. “seafood filet.” The ...
Marks & Spencer managed to increase sales by 3 500% through descriptive language
Marks & Spencer wanted to see how product descriptions impact sales.
M&S is famous for using long, and often sensual, descriptions of food in its adverts to establish the impression of high product quality.
...